GPMA was commissioned to assist with the CHANEL Chance activation, held at the Centre Court in Sandton City. The activation formed part of the brand’s awareness drive for the launch of their new fragrance, CHANEL Chance Eau Splendide.

Taking a comprehensive 360° approach, GPMA was involved in every aspect of the project — from overseeing structural and design elements to managing on-site implementation. This included close collaboration with all relevant parties to coordinate logistical planning and ensure all safety requirements were met. GPMA also supported with curated experiences for key influencers and media, ensuring a seamless, premium execution in line with CHANEL’s brand vision.

GPMA assisted Cartier with their exclusive End of Year celebration, hosted at their luxurious Boutique in Sandton City. The event welcomed top clients to an intimate evening that marked the launch of Cartier’s latest collection.

Guests were treated to an exquisite experience, featuring elegant canapés, bespoke cocktails, captivating entertainment, and stunning décor accented by lush floral arrangements. The celebration beautifully reflected Cartier’s timeless sophistication, with every detail curated to leave a lasting impression.

GPMA had the pleasure of assisting CHANEL with the launch of their N°1 de CHANEL range through an exquisite spa takeover in the heart of Franschhoek. The serene setting provided the perfect backdrop for a day dedicated to wellness and mindful luxury.

A curated group of influencers and media were invited to step away from the demands of daily life and immerse themselves in nature. The experience featured a calming yoga session, a deeply restorative sound bath, and a nourishing spread of beautifully curated canapés paired with freshly squeezed fruit juices — all designed to complement the day’s focus on wellbeing. Guests were also taken through the extended range of products under the N°1 de CHANEL umbrella, celebrating the brand’s commitment to holistic beauty and self-care.

GPMA, in proud collaboration with Jaguar Land Rover, was entrusted with the prestigious launch of the new Defender OCTA. This dynamic event offered guests an exhilarating drive experience, navigating the rugged terrain of the Cederberg mountains and conquering the challenging dunes of Lamberts Bay.

From smooth highway cruising to extreme off-road climbs, the Defender OCTA was pushed to its limits—delivering performance that exceeded all expectations.

Designed as an immersive drive experience, GPMA played a central role in meticulously orchestrating every aspect of the journey—from guest management to hotel and dining logistics—ensuring a seamless, memorable, and highly impactful event.

GPMA was part of a global collaboration team responsible for the construction and retail installation of 3 NIKE Rise concept stores across South Africa. These stores included Sandton City (Johannesburg), Gateway Mall (Durban) and V&A Waterfront Mall (Cape Town).

We worked closely with NIKE’s global project leaders as well as the local team to develop and execute a dynamic and cutting-edge retail environment that showcases NIKE’s latest innovations.

Working alongside an international team of NIKE project leaders and partners, bespoke shopfitters as well as leading retail-design specialists , we produced and installed all visual and creative-storytelling elements within this ground-breaking retail environment.

GPMA, in collaboration with Jaguar Land Rover South Africa, was entrusted with orchestrating the prestigious Range Rover House event—the first of its kind on African soil. Designed as an immersive journey, the experience was meticulously curated to embody the essence of Range Rover, engaging guests through a series of refined sensory encounters.

From conceptualisation to execution, GPMA played a pivotal role in every facet of the event. Our team seamlessly managed RSVP coordination, client logistics, on-site production, and the final breakdown, ensuring a flawless and unforgettable experience.

GPMA conceptualized and executed the launch of CHANEL’s latest Les Exclusifs fragrance, Comète, delivering an experience that embodied elegance and exclusivity.

Hosted at the breathtaking Hazendal Wine Estate in Stellenbosch, South Africa, the event introduced key media and influencers to the world of CHANEL through a bespoke luxury skincare ritual featuring the esteemed Sublimage range. Every detail was designed to reflect the brand’s signature refinement, creating an unforgettable celebration of artistry and sophistication.