GPMA was commissioned to assist with the CHANEL Chance activation, held at the Centre Court in Sandton City. The activation formed part of the brand’s awareness drive for the launch of their new fragrance, CHANEL Chance Eau Splendide.

Taking a comprehensive 360° approach, GPMA was involved in every aspect of the project — from overseeing structural and design elements to managing on-site implementation. This included close collaboration with all relevant parties to coordinate logistical planning and ensure all safety requirements were met. GPMA also supported with curated experiences for key influencers and media, ensuring a seamless, premium execution in line with CHANEL’s brand vision.