More than a vehicle showcase, Defender Day was designed as a celebration of heritage, adventure and the enduring spirit of one of the world's most iconic automotive brands.

GPMA worked alongside Jaguar Land Rover and project partners on the concept development and production of a family-friendly experience that brought together classic and current Defender models. The event created a space where long-standing enthusiasts, families and new audiences could experience the evolution of the brand while connecting with its rich history.

Through event production, engaging storytelling and carefully considered guest experiences, the day brought Defender's world to life beyond the vehicles themselves. The result was an authentic brand celebration built around community, exploration and a shared appreciation for a legacy that continues to evolve.