GPMA, in proud collaboration with Jaguar Land Rover, was entrusted with the prestigious launch of the new Defender OCTA. This dynamic event offered guests an exhilarating drive experience, navigating the rugged terrain of the Cederberg mountains and conquering the challenging dunes of Lamberts Bay.

From smooth highway cruising to extreme off-road climbs, the Defender OCTA was pushed to its limits—delivering performance that exceeded all expectations.

Designed as an immersive drive experience, GPMA played a central role in meticulously orchestrating every aspect of the journey—from guest management to hotel and dining logistics—ensuring a seamless, memorable, and highly impactful event.