Created with Shell V-Power, the Feel the Drive road trip transformed a cross-country journey into an immersive exploration of performance, adventure and the spirit of South Africa.

GPMA developed the event flow and shaped the end-to-end journey, from the selection of iconic destinations to the pacing of the itinerary and the experiential moments along the way. Each stage was designed to create seamless transitions, meaningful guest interactions and opportunities for the Shell V-Power brand to connect with guests beyond a traditional event environment.

Moving through some of South Africa's distinctive landscapes and experiences, the journey brought together brand, destination and discovery to create a memorable expression of the Feel the Drive philosophy.