Four cities. Four NIKE Rise stores. One evolving vision for the future of retail in South Africa.

Across Sandton City, Gateway Theatre of Shopping, the V&A Waterfront and Mall of Africa, GPMA worked alongside NIKE's global project leaders, local teams and specialist retail partners to bring the NIKE Rise concept to life.

From retail execution and shop fitting to visual storytelling and experiential touchpoints, each environment was carefully delivered to reflect NIKE's energy, innovation and connection to community. Blending physical retail with digital integration and immersive storytelling, the stores transform traditional shopping spaces into dynamic brand environments designed for discovery, connection and participation.