GPMA partnered with Jaguar Land Rover to support the Range Rover presence at the American Express Tennis, delivering the creative concept, activation production and VIP guest experience for one of the brand's premier lifestyle events.

GPMA contributed to the stand design and creative development of the Range Rover activation, producing a sophisticated environment that embodied the brand's refined luxury, craftsmanship and contemporary design. Beyond the activation itself, GPMA curated the VIP guest journey at the Jaguar Land Rover Experience Centre, placing a strong emphasis on personalised client care, premium hospitality and seamless event flow. Every interaction was intentionally designed to create a welcoming, elevated experience that reflected the prestige of both the Range Rover brand and the tournament.