At this year's AMEX Tennis Town, Range Rover created a distinctive brand presence through a bespoke activation and carefully curated guest experience, bringing together refined luxury, contemporary design and one of the world's most prestigious sporting occasions.

GPMA was responsible for the creative conceptualisation and design of the Range Rover activation stand, developing a sophisticated environment that reflected the brand's premium positioning and distinctive design language. From production and logistics through to on-site delivery, the experience was brought together seamlessly from set-up to guest engagement.

Beyond the activation, the guest journey began at the Jaguar Land Rover Experience Centre, where GPMA curated an exclusive pre-event experience before guests were transferred to the AMEX VIP experience. This created a seamless journey between the Range Rover brand world and the excitement of the tournament, with personalised hospitality and considered moments designed to elevate the experience from arrival through to departure.