GPMA's first official collaboration with Bioderma South Africa brought the Sébium Activation to Mall of Africa, creating an immersive environment designed to educate, engage and connect with consumers.

From experience strategy and concept development through to design, planning and on-site execution, GPMA worked closely with the Bioderma team to translate the Sébium range into an accessible and engaging physical experience.

Designed to increase awareness while encouraging meaningful consumer interaction, the activation combined education, product discovery and experiential design to create a brand environment that invited consumers to engage with skincare in a more memorable way.